What if your machine shop could reach millions—not just buyers, but future employees, potential partners, and everyday people who suddenly "get" why manufacturing matters?
In this episode of MakingChips, we sit down with Hüseyin Kılıç, founder and CEO of Interesting Engineering, a digital media powerhouse with over 25 million followers across YouTube, LinkedIn, TikTok, and Instagram.
Hüseyin shares the incredible story of how he grew his brand—starting in an internet café in Turkey—into one of the world's most recognized platforms for engineering, science, and manufacturing content.
We talk about how he built his audience from scratch, why some technical content goes viral while most gets ignored, and what manufacturers like us can do to tell better stories. Hüseyin offers practical, no-nonsense advice for how even small shops can reach more people, find more talent, and make a bigger impact through smart, simple content creation.
If you want to grow your brand, attract the next generation of talent, and show the world why what we do matters, this episode is for you.
Segments
- (0:00) Reflecting on an inspiring conversation with Hüseyin
- (1:50) Stay tuned to register for Top Shops 2025!
- (2:53) Meet the founder of Interesting Engineering—25M followers and counting
- (3:47) Hüseyin's origin story: From internet café to engineering media empire
- (10:52) Building a remote-first team and becoming a real CEO
- (16:00) What kind of content actually resonates with a broad audience?
- (17:07) Why niche communities are the future—and how IE is evolving
- (19:58) Grow your top and bottom line with CliftonLarsonAllen
- (20:36) Storytelling that works: From quantum chips to pasta factories
- (26:09) Why manufacturers need to stop writing press releases and start telling stories
- (27:52) How even one person can make a big impact with content
- (30:24) Real faces, real footage—why this matters more than follower counts
- (33:23) Why polished stock footage actually hurts your reach
- (36:49) Where to go to learn how to tell better stories (tailored to each platform)
- (38:31) The AI content boom—and why human storytelling still wins
- (40:15) Telling compelling stories within NDA limits
- (42:21) Our biggest takeaway: storytelling is a manufacturing advantage
- (44:58) Why you need to listen to the Lights Out podcast
Resources mentioned on this episode
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