Bad Bunny, known off stage as Benito Antonio Martínez Ocasio, is making global news this week thanks to the electrifying launch of his unprecedented three-month residency in San Juan, Puerto Rico. As reported by CBS News, his “No Me Quiero Ir de Aquí” residency opened Friday night at the Coliseo de Puerto Rico, where Bad Bunny performed a marathon set that blended club beats, salsa, folkloric dance, and acoustic moments, all tightly focused on celebrating Puerto Rican heritage. The concerts are deeply personal for Benito, who has returned home after a meteoric global rise, intensifying his efforts to make music that centers Puerto Rican identity. The first nine shows are exclusive to local residents, doubling as a statement against gentrification and an ode to the island’s community spirit. Even NBA legend LeBron James was seen attending and dancing on opening night.
Remezcla reports that fans were stunned when Bad Bunny opened his residency with a previously unheard song. The track delivered a mix of plena and reggaeton, with lyrics about longing and bittersweet romance, and included both Spanish and English phrases. While the song ignited social media, there’s no word yet on whether it will see an official release beyond the live shows—fueling speculation that this song is a residency exclusive and marking yet another way Benito is creating unforgettable, one-of-a-kind experiences for his Puerto Rican audience.
The residency also puts a spotlight on Bad Bunny’s latest album, “Debí Tirar Más Fotos” (“I Should Have Taken More Photos”), which released in January and has continued to ride high on the charts. According to Wikipedia, this is his sixth studio album and it’s characterized by themes of nostalgia, reflection, and living in the moment. The album has been promoted heavily through singles like “El Clúb” and “Pitorro de Coco,” the latter touching on heartbreak during the holidays. The project received a high-profile rollout, including a poignant teaser featuring filmmaker Jacobo Morales and heartfelt commentary on memories and change.
Meanwhile, the buzz continues with the recent drop of the music video for “NUEVAYoL,” a standout from the new album. Hypebeast describes how the video, released over the July 4th holiday, is a visually rich homage to Puerto Rican resilience and the Nuyorican experience. Scenes trace community celebrations, cultural pride, and political undertones, including a symbolic moment where Bad Bunny plants the Puerto Rican flag on the Statue of Liberty, referencing real-life activist stunts and underscoring his ongoing commitment to immigrant narratives and Latinx heritage. Another layer of the video’s commentary includes a satirical segment with a deepfake of Donald Trump apologizing to immigrants, further demonstrating Bad Bunny’s engagement with social and political issues.
Outside of music, Bad Bunny’s partnership with adidas continues to turn heads. According to Sole Retriever, he’s set to release three new colorways of the adidas Gazelle as part of a City Series collection inspired by Puerto Rico’s vibrant locales like El Yunque, Santurce, and Cabo Rojo. These sneakers, dropping July 26, feature city names stamped in gold and inventive design touches that signal his status in both music and fashion.
Social media has swirled with excitement as exclusive images and updates from his residency and collaborations are shared widely, with BAD BUNNY NEWS on Instagram highlighting moments from recent events. Bad Bunny’s cultural influence, both on and off the stage, has only intensified in 2025 as his artistry, activism, and connection to his roots continue to define him as much more than just a global superstar.
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