Welcome to a new episode of Next Level Pros! Today, we sit down with Victor Rancour, a powerhouse in the trades and HVAC industry who scaled from scratch to multi-million dollar success in just a few years. In this episode, Victor breaks down the exact moves he makes when acquiring new businesses, the systems he installs for profitability, and the sales processes that drive results. If you're an entrepreneur, business owner, or sales professional looking to dominate your market and build a real machine, this episode is for you.
Highlights:
"If you decide to do something and you put your all into it, you can have an opportunity."
"You have to recruit the sales guy. If you want to start winning, you got to get one from that big company."
"If you can't get customers, you're not going to attract me and Chris ain't working for you."
"Implement AI, know your numbers. Let's go."
Timestamps:
00:00 - Introduction
01:06 - Breaking Into HVAC: The Craigslist Ad That Changed Everything
04:03 - Learning the Business: From Sales to General Manager
08:12 - Marketing in 2025: Hand-to-Hand Combat and Direct Mail
12:11 - The Power of Follow-Up: Building a Rehash Strategy with RP1
15:19 - Pricing Models: 65% Gross Margin and Sliding Scale Commissions
19:38 - Acquiring Businesses: The First Three Things Victor Changes
22:12 - Sales Training: Four to Five Days a Week for Consistency
28:53 - Leading with Financing: Making High-Ticket Sales Accessible
44:29 - Upcoming Event: Victor’s Sales Training in Ohio & Final Advice
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