Brand Building: How to avoid business pa...

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Rebecca Homkes.

She is a high-growth strategy specialist, bestselling author, and executive advisor. The discussion focused on navigating uncertainty in business and her Survive, Reset, Thrive framework.

🔑 Key Themes & Highlights

Navigating Uncertainty & Strategic Decision-Making

• Businesses must avoid paralysis and continue making strategic decisions despite uncertainty.
• Leaders should act on beliefs while continuously testing them to adapt effectively.

Survive, Reset, Thrive Framework

• Survive: Stabilize operations during market shocks.
• Reset: Adapt to new realities and reassess strategies.
• Thrive: Scale and sustain growth through adaptability.

Team Building & Internal Predictability

• Successful companies foster trust, reliability, and clear decision-making within teams.
• Leaders should ensure employees understand goals, decision-making processes, and accountability.

Hiring & Leadership Strategy

• Leaders must hire based on skills and purpose, rather than familiarity, to ensure long-term success.
• Employees should be categorized as tour of duty hires (for specific projects) or repurpose hires (for long-term adaptability).

Economic & Political Impact on Business

• Entrepreneurs should assess trends critically, distinguishing between noise and actual business impact.
• Businesses should focus on making great decisions, even if they can't predict the future.

📘 About Dr. Rebecca Homkes
Dr. Rebecca Homkes is a high-growth strategy specialist, executive advisor, and lecturer at London Business School. She has worked with global CEOs and leadership teams, helping them unlock organizational performance. She is also affiliated with Duke Corporate Executive Education and Boston Consulting Group University.

She earned her doctorate at the London School of Economics as a Marshall Scholar and has served on the boards of high-growth companies. Her expertise spans corporate innovation, scaling strategies, and leadership development.

For more insights, check out her book Survive, Reset, Thrive here or watch her interview here.

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