Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marty Garside.
A full-time attorney turned baker and founder of Confectionist Bakery.
Here are some key highlights from the episode:
🎙️ Guest Background
- Marty Garside is a practicing attorney with over 20 years of experience in litigation.
- He founded Confectionist Bakery in honor of his grandmother, Ruth Ilene Burns Garside.
- The bakery started in his home kitchen and now ships desserts nationwide.
🍰 Bakery Journey
- Inspired by nostalgia and family traditions, Marty began baking after his grandmother passed away.
- His first successful cake was a pound cake that tasted exactly like his grandmother’s.
- He was encouraged to start a business by a client who was the daughter of a professional baker.
🧁 Products & Flavors
- Specializes in cheesecakes, pound cakes, layer cakes, and pies.
- Unique flavors include:
- Peach Cobbler Pound Cake
- Amaretto Pound Cake
- Banana Pudding Layer Cake
- Sweet Potato Pound Cake
🚚 Shipping & Operations
- Operates out of a commercial kitchen in Atlanta.
- Cakes are wrapped and frozen for freshness and shipped nationwide.
- Orders typically take 2 days to process and 3–5 days for delivery.
💡 Business Insights
- Challenges included pricing products appropriately and managing holiday demand.
- Emphasizes the importance of:
- Quality product
- Excellent customer service
- Knowing your target audience
- Target customers are busy professionals who appreciate homemade, Southern-style desserts but lack the time or skill to make them.
📈 Advice for Entrepreneurs
- Don’t be afraid to try something new.
- Control what you can—especially product quality and customer service.
- Trust yourself through the ups and downs.
#SHMS #STRAW #BEST
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