Why Starting an Email List is the #1 Next Step After Your First TPT Sale
You've made your first TPT sale - woohoo! 🎉 Now what? In this power-packed summer series episode, Lindsay breaks down why starting an email list should be your very next move. Learn the exact steps to set up your list, grow it strategically, and use it to increase sales in your TPT store. Whether you’re brand new to email marketing or already dabbling but feel stuck, this episode will give you the clarity and confidence to start strong!
Lindsay shares how email marketing has been the key to scaling her business to over $2 million in sales - and how it’s now the main way she launches new products and drives TPT sales.
Inside this email marketing program made just for TPT sellers, you’ll get video tutorials, templates, and strategies to set up your list, create powerful automations, and grow with confidence.
Lindsay breaks down your options: Flodesk, Kajabi, and Kit (formerly ConvertKit). Flowdesk is her favorite for its ease of use, flat monthly pricing, and templates - perfect for TPT sellers just starting out.
You'll need a custom domain like yourstore.com to set up a professional email address. Lindsay recommends Bluehost for affordable domains and optional website hosting.
Don't send marketing emails from Gmail or Yahoo - those get flagged as spam! Use your domain email (like hello@yourstore.com). Lindsay recommends setting up your inbox with Google Workspace.
Lindsay explains how to design a valuable, exclusive freebie that directly relates to your TPT store and leads to paid products.
Pro tip: Don’t just offer a freebie already in your store - make it special for your email subscribers!
Create a sign-up form and a workflow (a.k.a. automation) so subscribers get your freebie instantly - and then keep hearing from you with nurturing emails that lead to more sales!
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