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Jul 2025
27m 21s

BCG Presents: In Her Ellement

Boston Consulting Group BCG
About this episode

What can ancient Greek myths teach us about modern leadership? 

Kirsten Rulf has spent her career at the intersection of tech, policy, and public service. 

In this episode, Kirsten shares how she found clarity in moments of uncertainty, why AI presents a major opportunity for the public good, and what it was like helping shape the EU’s landmark tech legislation. 

Kirsten is a Partner and Associate Director at BCG. Before joining BCG, she advised German Chancellor Angela Merkel and served as head of digital policy in the German government, playing a key role in negotiating Europe’s AI and data laws.  

Listen to In Her Ellement: https://lnk.to/bcg-in-her-ellement-series-link04 

 

[1:26] A Big Win, Then The Hard Work Follows 

[05:21] Potential of AI in Public Sector 

[08:56] Roots In Ovid’s Metamorphosis 

[12:09] From Journalism to CyberSecurity 

[14:14] A Phone Call from Angela Merkel 

[13:48] Navigating Career Changes and Mentorship 

[19:23] “Hope is not a strategy” 

[22:16] Reflections 



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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