Dr. Ahmad Al-Hassiny, founder of the Institute of Digital Dentistry (iDD), joins Straumann executives Dr. George Raeber and Florian Kirsch at IDS 2025. The conversation covers digital dentistry's current state, including market consolidation, AI adoption, and platform challenges. Ahmad shares insights on why the industry needs fewer products, how labs should adapt to survive, and why current platform offerings aren't compelling to clinicians. The discussion includes an analysis of the Straumann-SprintRay partnership and predictions about future technologies. Recorded live at IDS Cologne with background noise.