What does it mean to be the voice of a city — not just through sound, but through soul? In this electrifying episode of Luca’s Inside Track, host Luca Allam sits down with sonic branding maestro Ahmad Haffar, famously known as the “Voice of Dubai,” to explore the emotional architecture of sound, identity, and creative purpose.
From iconic Expo 2020 announcements to Dubai’s most recognizable jingles, Ahmad opens up about the power of music to move people — and brands — in ways visuals never can. But this isn’t just an episode about audio. It’s about artistry. And what it means to give pieces of your soul to the work you create.
Ahmad shares his near-death experience, the founding of Mind Loop Studios and On The Field Academy, and why sonic branding isn’t just about being catchy — it’s about capturing who you are and where you’re going. Together, he and Luca dissect the psychology of sound, AI in music, and why a jingle can outlive any campaign.
You’ll also hear raw reflections on burnout, talent, alienation, and the lonely road of entrepreneurship. And in a rare moment of vulnerability, Ahmad offers a message to anyone still searching for their voice in a world full of noise.
If you’ve ever wondered what makes sound unforgettable — and creators unstoppable — this is the episode that hits all the right notes.