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Jun 2025
26 m

Can Buying Perplexity Save Apple on AI?

NATHANIEL WHITTEMORE
About this episode

Apple missed the early AI wave and is struggling to catch up. Could acquiring the AI search startup Perplexity be the solution? Insiders reveal Apple executives have considered buying Perplexity, which could replace Google search on iPhones and help revive Apple’s weak AI strategy.
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