Episode 224 | The Biggest Copy Mistakes ...

You know that feeling when you read someone's website and you're like... "I still have no idea WTF they do"?

Yeah. Anita Siek calls it “same same copy” — and she’s on a mission to fix it.

In today’s episode, I sat down with Anita, the genius behind WordFetti and Brandfetti Podcast. (Seriously, if you want to see what a 12/10 website looks like, you need to creep on hers.)

We spilled ALL the tea on why so much copy sucks right now — and what you can do to fix yours.

We’re diving into:

• How she grew WordFetti from a side hustle to a full-blown business.
• Why most copywriting on websites (maybe yours too?) totally misses the mark.
• How to make your words actually move people — no fluff allowed.
• Whether copywriters should side-eye AI or embrace it.
• What’s working (and what’s NOT) in launches and sales pages right now.
• The wild strategy Anita’s team is using to make launch emails a breeze — hint: it involves a bot and some hijacked inboxes!

Ready to get inspired and seriously up your copy game? Let’s roll the tape.

Mentioned Resources:

• Anita’s Website: https://wordfettigroup.com
• Anita’s Instagram: https://instagram.com/anitasiek
  Brandfetti Podcast: https://open.spotify.com/show/0FX6PC2NYQAMTITHElbZ9B

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