After finally winning the Champions League, PSG find themselves in somewhat unfamiliar territory: their team-first approach and aim to be increasing representative of Paris has propelled them to a new level of worldwide superstardom that Messi, Neymar, Ibrahimović n’ co never delivered. So how do they balance those elements that come with now officially being the best football team on Earth?
That’s what Andy’s looking to find out in this episode of our Club World Cup series. French journalist Ilies Peeters brings the local perspective, telling us about the club’s newfound level of self-assuredness. Andy then heads to PSG House, their latest bid to cultivate their US-based following, to speak to CBS Sports and The Cooligans host Alexis Guerreros to discuss the key to success that football seems to forget too often: playing the best football is always the best marketing.
Join us for our third and final episode on Thursday, where we look back on what we’ve learned from the Club World Cup - and what it tells us about the main event next summer.
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