Groceries delivered to your doorstep in just 10 minutes? India’s online platforms are promising this instant delivery for millions of shoppers – items at your door in between 10 and 30 mins.
But behind the convenience lies a deeper story - exhausted gig workers, struggling family-run stores, and questions about the long-term sustainability of the business model.
We look at the real cost of India’s quick commerce, or Q-commerce, industry.
If you would like to get in touch with the show, please email: businessdaily@bbc.co.uk
Presented and produced by Devina Gupta
(Picture: A Swiggy delivery rider and a rider for rival brand Zepto on their bikes with delivery boxes in Mumbai, India. Credit: Getty Images)