Evan and Marion take The Media Odyssey Podcast live at Stream TV's Media Universe Summit, joined by two special guests shaking up the content discovery game. Matthew Henick of Ventura TV OS, revealed how Ventura is building a new kind of CTV OS: one that puts transparency, user experience, and publishers first. Then Alan d’Escragnolle, CEO of Filmhub, showed us what a true distribution machine looks like, connecting indie creators and major studios alike to over 100 territories and thousands of licensing deals, with hits like Bounce Patrol leading the charge.
From the chaos of fragmentation to the future of platform-personalized content, this episode dives deep into who really owns discovery, and what it takes to stand out in a sea of screens. It’s no longer enough to simply have great content; you need the tools, tech, and strategy to
ensure it’s seen. Whether you’re building an OS, distributing niche documentaries and films, or trying to reach Gen Alpha with serialized vertical video, the future belongs to those who can cut through the noise and deliver meaningful, personalized viewer experiences. Spoiler: it’s not just about eyeballs—it’s about building engines that find, serve, and grow loyal audiences.
Key Takeaways:
1. Discovery is broken, and both platforms and publishers must fix it.
Content discovery is fragmented, biased, and often user-hostile. Platforms must prioritize content over apps, while publishers need to invest in tools, data, and partnerships to help their content surface and thrive.
2. Filmhub is building the distribution engine indie creators need.
With over 6,300 rights holders and 320,000 licenses delivered, Filmhub is using proprietary tech, AI-assisted curation, and human relationships to give creators access to 100+ platforms—scaling discoverability across a deeply fragmented ecosystem.
3. Personalization is the next frontier in discovery.
With massive libraries and fragmented audiences, platforms that master smart, personalized recommendations, like YouTube and Tubi, are winning attention and retention. Success now hinges on serving the right content, not just more content.
4. The creator economy is maturing, and it’s operational now.
It’s not just about clicks and ad revenue anymore. Success in today’s creator economy requires infrastructure, rights management, marketing strategy, and relentless optimization. The “upload and hope” era is over.
Thank you Matthew Henick for joining the pod!
LinkedIn: https://www.linkedin.com/in/matthew-henick
Thank you Alan d’Escragnolle for joining the pod!
LinkedIn: https://www.linkedin.com/in/alandescragnolle
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
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Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
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Evan Shapiro - https://eshap.substack.com/