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On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Aleya Harris to talk about using the power of storytelling to grow and monetize your personal brand.
Aleya Harris is the CEO at The Evolution Collective Inc. Aleya Harris helps business leaders overcome communication and differentiation challenges by sharing radically authentic stories that transform workplace culture and carve unique market niches.
In this episode, you’ll learn:
→ Embracing Authenticity and Personal Challenges
→ Adjusting Business Models to Reflect Personal Engagement
→ The Power of Authentic Storytelling in Public Speaking
→ Tools for Self-Discovery and Authentic Expression
→ The Role of Authenticity in Business Success
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🧰 FREE RESOURCES
• Brand Bites Newsletter: davepolykoff.com/newsletters
• Content Toolkit: davepolykoff.com/resources/personal-brand-toolkit/
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⏰ TIMESTAMPS
00:00 Introduction to the Personal Brand Blueprint podcast
00:35 Meet Aleya Harris
02:10 Aleya's accidental personal brand emergence
04:05 Shifting business focus to personal engagement
06:20 Adjusting pricing models
08:45 Realizing self-worth
10:15 From $600 to $10,000 service pricing
12:50 Embracing authenticity and self-awareness
15:30 The role of storytelling in branding
18:00 Introduction to Aleya's book, "Spark the Stage"
20:45 The three stages: Get Real, Get Clear, Get Connected
23:15 ESSENCE Expeditions for self-discovery
26:30 Techniques for uncovering true self
29:05 Sharing personal stories publicly
31:15 Dealing with postpartum depression
34:10 Impact of authentic storytelling on business
36:00 The importance of genuine content
38:45 Challenges in personal branding
42:00 Advice for developing an authentic brand
44:30 Exciting projects and upcoming speaker events
46:25 Conclusion and Final Thoughts
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🔗 CONNECT WITH ALEYA
🌐 Website: https://www.aleyaharris.com/
📸 Instagram: https://www.instagram.com/aleyaharris/
💼 LinkedIn: https://www.linkedin.com/in/aleyaharris/
🎵 TikTok: https://www.tiktok.com/@thealeyaharris
👤 Facebook: https://www.facebook.com/aleyaharrisgrowth/
📹 YouTube: https://www.youtube.com/@aleyaharris68
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🔗 CONNECT WITH DAVE
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
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🎙 ABOUT THE PODCAST
The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.
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⭐️ LEAVE A REVIEW
Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
Apple Podcast
https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806