Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want to listen twice.

Best Moments:

(01:30) Why does the US president pardon a turkey—and do Brits secretly judge us for it?

(03:40) Danielle nails four reality dating shows in under ten seconds (and teases her reality TV debut)

(06:50) The myth about promotions tab “killing” your email performance

(08:20) How many people actually use tabs in Gmail and Apple—and why open rates don’t tell the whole story

(10:05) Should you “game the system” to escape promotions? Here’s what mailbox providers will do if you try

(13:30) Gmail’s annotations and why being in the promotions tab can actually boost your marketing

(15:10) Apple’s new tabs: why it’s a tiny slice of users and why you probably shouldn’t care (yet)

Subscribe to Email After Hours podcast for more real talk from Danielle and Guy.

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

[Limited Series]🥫SPAMAGEDDON🥫 Promotio...