logo
episode-header-image
Jun 11
38m 45s

The Vision Behind the Brand: Laura Nerou...

Farah Shammas
About this episode

Send us a text

In this episode, I had the absolute pleasure of sitting down with the incredible Laura Neroulias Bisiotis, founder of LΩRA PR, a full-service PR agency known for its dynamic approach to media relations, influencer marketing, strategic partnerships, and high-impact events.

Laura is a goal-driven leader with over two decades of experience, launching everything from luxury hotels and real estate projects to food & beverage concepts, fashion lines, and celebrity brands. From The Ritz-Carlton and Hilton to The Kardashians and Paris Hilton, her client list speaks for itself.

Based in Miami, with a strong presence in NYC, Cyprus, and Greece, Laura is more than just a branding expert, she’s a trusted partner, mentor, and connector in both the professional and Hellenic communities. She’s led initiatives for the Cyprus Children’s Fund, the Greek Children's Fund, and Saint Basil Academy, and served as the founding president of the Cypriot Young Professionals under the Cyprus-U.S. Chamber of Commerce.

Currently, she’s the U.S. and Canada Country Manager for the Cyprus Diaspora Forum, which is actually where we met!

Laura was in Cyprus for a few days, and we managed to carve out some time to record this amazing interview at her hotel. From PR wisdom to global connections, this conversation is full of insight, inspiration, and pure energy.

Tune in, this one’s special.

Connect with Laura Neroulias Bisiotis:

Lora PR

Linkedin

Instagram

Host Farah Shammas :
Instagram
Facebook
Linkedin
TikTok

Farah's Club

St Raphael

Up next
Aug 6
Raw, Real, and Unfiltered: The World of Samantha Stoecklmayer
Send us a textIn this episode, we sit down with Samantha Stoecklmayer, a Cypriot-Austrian content creator, influencer, YouTuber, and OnlyFans model who’s turned her creativity into a lifestyle. Based in Cyprus but often seen jet-setting across the globe with her influencer boyfri ... Show More
56m 32s
Jul 30
Behind the Strategy: How Jade Dagher Helps Businesses Expand and Thrive
Send us a textIn this Episode , we welcome Jade W. Dagher, Founder and CEO of Expand Strategies, a business development consultant with a wealth of experience in helping companies build strong, sustainable strategies.Jade shares his personal journey from Lebanon to Cyprus, how Ni ... Show More
51m 14s
Jul 23
How George Zavos Grew Alion into a Market Leader in Cyprus
Send us a textIn this inspiring episode, we sit down with George Zavos, former basketball player turned successful entrepreneur.George shares his journey from the courts to co-founding Alion Fruit & Vegetables one of Cyprus’s most trusted names in fresh produce. As the founder an ... Show More
50m 40s
Recommended Episodes
Dec 2024
Nosferatu Rises Again (feat. Robert Eggers)
**For this HTW special feature, Sally interviews director Robert Eggers about his new historically inspired film, Nosferatu.**Winter, 1476. Vlad III is a prince in Wallachia, in present-day Romania. He is a violent man, so violent that he earns the nickname "Vlad the Impaler." He ... Show More
28m 30s
Nov 2024
Vlad The Impaler
Vlad the Impaler is one of history’s most terrifying villains. A leader who used torture, terrorism, and sadistic punishment to retain his grip on power. Though he was considered a folk hero by some in his homeland, for many, he’s the inspiration behind the most spine-chilling ta ... Show More
59m 1s
Jan 2025
The mystery of Raoul Wallenberg
Raoul Wallenberg, a Swedish diplomat, saved thousands of Hungarian Jews from the Nazis during World War Two.Once Soviet troops reached Budapest, Wallenberg reported to Soviet officials on 17 January 1945. But he was never seen in public again. Rumours of his fate have circled eve ... Show More
8m 58s
Dec 2020
Vlad the Impaler (Romania) and Mata Hari (Europe)
Adam starts looking at Dracula but his research takes him into the much darker world of his real life inspiration Vlad the Impaler. Isadora takes a swing at a beautiful spy with the world on a string, and a tragic backstory. 
1h 6m
Jun 4
Favela life: The diary of Carolina Maria de Jesus
Carolina Maria de Jesus was a poor, single mother-of-three who lived in a derelict shack and spent her days scavenging for food.Her diary, written between 1955 and 1960, brought to life the harsh realities faced by thousands of poor Brazilians who arrived in cities like São Paulo ... Show More
9m 36s
Jul 19
Stories of photographing monumental people -- from Michelle Obama to Stephen Hawking | Platon
With his art, photographer Platon seeks to strip away assumptions and leave viewers with a window into his subject's character, filling our eyes with wonder and curiosity. Sharing extraordinary stories of what it's like to photograph some of the world's most prominent figures -- ... Show More
19m 53s
Jan 2025
Benito Mussolini Part 4: A Fine Bromance
Il Duce uses propaganda to become a folk hero - part saint, part Father Christmas. He bans journalists from mentioning his birthday or the fact he’s a grandfather - to promote an image of eternal youth. Ernest Hemingway arrives in Switzerland to interview the Italian strongman, a ... Show More
1h 4m
Dec 2024
Castro's Cuban revolution attempt
In 1953, Fidel Castro attacked military barracks in the east of Cuba in a bid to revolutionise the country. He failed, but it marked the beginning of his career as a guerrilla fighter. Michael Voss spoke to one of his comrades, Agustin Diaz Cartaya, in 2010.Eye-witness accounts b ... Show More
10m 4s
Nov 2024
Was Biffy Dunderdale The Real Life Inspiration For 007?
Wilfred "Biffy" Dunderdale: A Life of Espionage On today's Spybrary, host Shane Whaley sat down with Lt. Col. Tim Spicer OBE, author of A Suspicion of Spies: Risk, Secrets and Shadows – The Biography of Wilfred ‘Biffy’ Dunderdale. The book offers a glimpse into the life of this i ... Show More
48m 49s
Jul 18
Italo disco
In the late 1970s, disco died in America and a new wave of Italian producers took advantage of the advances in electronic instruments to craft their own dancefloor fillers.The result was Italo disco – a genre of music recognisable for its synthesiser beats, heavily accented Engli ... Show More
10m 43s