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Jun 2025
54m 52s

372: Building A Bold Media Platform For ...

Clever Girl Finance
About this episode

On today's podcast episode, Ruth Yimika Afolabi, joins us to discuss how she has built a bold media platform for women of faith.

Ruth is the founder of Magnify, a platform that equips ambitious women of faith through content and community. She has built a global brand while shaping conversations at the intersection of faith, business, and culture. Alongside her work with Magnify, she is a brand strategist, helping premium businesses and entrepreneurs, craft and scale powerful, authentic brands. With a deep passion for storytelling and alignment, she specialises in building brands that leave a lasting impact.

 

WHAT RUTH DISCUSSED:

  • The defining moment at age 19 that led to the creation of Magnify while still in university.
  • How faith played a central role in building Magnify, even when the direction wasn't always clear.
  • Navigating the intersection of faith, feminism, and fashion in her work and the broader mission of Magnify.
  • What it looks like to create a space where women can explore faith in an unpressured and engaging way.
  • How her personal struggles with faith have shaped her leadership and content creation for the platform.
  • How she funded the business in its early stages and financial advice for women launching purpose-driven ventures.
  • Her biggest lesson in entrepreneurship as a founder in the faith-based space.
  • Advice for women looking to step out in faith and build something meaningful without having all the answers.

AND SO MUCH MORE

 

HOW TO KEEP UP WITH RUTH:

 

❤ Get the best-selling Clever Girl Finance Books: clevergirlfinance.com/books

❤ Get access to 30+ free courses, worksheets, savings challenges, and our favorite banking resources: clevergirlfinance.com/course-packages

❤ Read the Clever Girl Finance Blog: clevergirlfinance.com/blog

❤ Follow us on Instagram: instagram.com/clevergirlfinance

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