For more than 1,400 years, Saudi Arabia has hosted pilgrims from across the world who travel to this sacred patch of desert to fulfil a religious obligation.
Beyond the eternal moral duty, the economic potential of hosting both Hajj, and Umrah - a shorter pilgrimage - is vast. The kingdom is aiming to welcome 30 million pilgrims every year by 2030.
As more Muslims gain the financial means to undertake this journey, we look at the scale of the opportunity—for Saudi Arabia, and the global travel industry.
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Presented and produced by Sameer Hashmi
(Picture: Muslim worshippers gather for prayers at the Grand Mosque complex in the holy city of Mecca on June 2, 2025 ahead of the annual Hajj pilgrimage. Credit: Getty Images)