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Jun 2025
17m 28s

The business of not dying

Bbc World Service
About this episode

Is longevity the next growth industry? We look at why billionaires are betting on 'rejuvenation' tech and whether any of this could help more of us live beyond 100.

We meet the entrepreneurs selling 'superfoods', personalised health plans, and longevity consulting, hoping to cash in on a longer life. Their methods are unproven and sometimes extreme, but could the billionaires be on to something?

If you would like to get in touch with the show, please email: businessdaily@bbc.co.uk

Presented and produced by Thomas Mason

(Picture: A silhouette of a man stargazing under a clear, starry night sky with the Milky Way visible. Artistic composite. Credit: Getty Images)

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