What do Billie Eilish, Doja Cat and Jennie from Blackpink have in common? They have all been spotted wearing Vietnamese fashion brands. You might have noticed that your clothes and shoes have labels saying "Made in Vietnam". The garment and textile industry in Vietnam is massive - it's the second biggest exporter in the world, after China. And it employs three million people, most of them women. Global brands like Nike and Uniqlo make their clothes there.
But recently, Vietnamese brands are being celebrated in their own right and finding new fans. Thuong Le from the BBC Vietnamese Service talks to us about the Vietnamese fashion industry and why their brands are becoming so popular outside the country. What's their appeal? Fashion influencer Joyce Ng from Singapore explains. Vietnamese fashion business consultant Quynh Nguyen, who works for the brand LSOUL, describes the impact foreign buyers have had on the industry. And Professor Kim Myung-hee from South Korea, a former stylist of Rain and Jun Ji-hyun, tells us why Vietnamese fashion isn't just a short term trend.
Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: William Lee Adams Producers: Thuong Le, Julia Ross-Roy and Benita Barden Editor: Verity Wilde