What if your biggest challenge isn’t motivation but missing structure? In this episode, I sit down with Brian Johnson to unpack the science and philosophy of lasting behavior change. We explore the power of ancient wisdom, stoicism, and the neuroscience of excellence, and why most wellness apps fail to deliver real transformation.
Brian shares his personal journey from startup success to creating a global movement around character, discipline, and identity-based habits. We talk about the science of anti-fragility, how muscle mirrors virtue, and why the gap between who you are and who you could be is the true source of suffering. Whether you're a high performer or someone who wants to stop breaking promises to yourself, this conversation will help you build the structure to show up as your best—no matter the circumstance.
What You’ll Learn:
If you're ready to bridge the gap between knowing and doing, this episode is the roadmap you've been looking for.
Who is Brian Johnson?
Brian Johnson has spent half of the last 25 years as a Founder/CEO and the other half as a Philosopher. As a Founder/CEO, he’s made crowdfunding history and built and sold two market-leading social platforms. As a Philosopher, he created Philosopher’s Notes, wrote the bestselling book Areté: Activate Your Heroic Potential, and developed a protocol integrating ancient wisdom, modern science, and practical tools that has been scientifically proven to help people change their lives. Brian is featured in the documentary Finding Joe on the modern Hero’s Journey and has trained some of the world’s most elite performers. He lives in the country outside of Austin with his wife and two kids and is all in on fulfilling Heroic’s mission to help create a more noble and virtuous world in which 51% of humanity is flourishing by 2051.
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