Is it ever a good time for a company to announce vaporware? Let’s discuss the pros and cons of pre-announcements, vaporware, and the strategy of products that may or may not ever exist.

SHOW: 928

SHOW TRANSCRIPT: The Cloudcast #928 Transcript

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SHOW NOTES:

IS IT EVER A GOOD TIME TO PRE-ANNOUNCE SOMETHING? OR VAPORWARE ON PURPOSE?

Russ Hanneman (Silicon Valley) - “No Revenue”
Set a big ambition for the company
Distract the market from current company challenges
Distract your competitors to chase something where they don’t have strengths
Probe the market for ideas - sort of like a “leak”
Get the market to pump your valuation, so you can take other actions
Stall your customers from potentially buying a competitive offer

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Sam, Jony, McGuffin and Vaporware