The climate benefits of circularity: Wha...

The circular economy is one of the most powerful tools we have to tackle the climate crisis—but you wouldn’t know it from the carbon accounts.

In this episode, we’re joined by the Ellen MacArthur Foundation’s João Murilo Silva Merico, who explains how current accounting frameworks—like the Greenhouse Gas Protocol—often fail to recognise or reward the emissions benefits of circular practices such as reuse, remanufacturing, and sharing models.

You’ll hear:

• Why emissions reductions from circularity don’t show up where they should
• Real-world examples of how this distorts decision-making
• What needs to change at a policy and reporting level
• What businesses can do right now to align climate strategies with circular action

Download the paper to find out more.