Grant Cardone, real estate master and founder of 10X, joins the show for an honest breakdown of his journey from addiction and failure to billion-dollar success. It’s easy to assume his rise was all confidence and sales mastery—but Grant admits he would’ve skipped sales entirely and gone straight to marketing and investing.
From sleeping on couches to building a $5B portfolio, he shares what really changed the game: going 10x bigger in every direction. Whether you love him or hate him, this episode is a masterclass in thinking long-term, building resilience, and playing offense.
- 00:00 Introduction
- 04:18 Grant’s decade of drug use and the harsh realities of addiction
- 08:26 The childhood moment that shaped his view of money
- 12:11 How Grant treats money and the importance of financial respect
- 14:35 Discovering the power of improving sales skills
- 17:13 Borrowing $3,000 to invest in himself after rehab
- 20:59 Studying sales obsessively and becoming a master through teaching
- 24:30 Choosing the wrong lane early on and staying small for too long
- 28:26 From fired car salesman to training the auto industry
- 34:35 First big real estate move and building passive income
- 38:01 Why real estate gave him peace compared to rejection-heavy sales
- 41:00 How to turn criticism and hate into fuel
- 46:07 The myth of social media comments and clickbait haters
- 51:00 How to build unshakable trust
- 54:09 The key reason why the 2008 crash sparked the 10x mindset
- 56:54 Going from $2M/year to nearly $1B/year through bold expansion
- 58:00 Business conflicts, lawsuits, and lessons on who to fight
- 1:06:34 Building a bank and changing the financial system
- 1:09:07 Longevity secrets and 10x Health System
- 1:13:05 Discipline, overeating, and stacking small daily habits
- 1:17:04 Raising kids with contracts, income, and real-world accountability
- 1:22:11 Teaching kids confidence through work and communication
- 1:27:05 Letting go of dying partnerships
- 1:29:16 Why stopping unhealthy habits is the ultimate hack
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