The most transformational moment in a young man's life is when he is seen, accepted, and welcomed into manhood. As a father of three sons and a man who has walked through his own journey of becoming, I’ve seen how powerful it is to receive that blessing—from a father or a man you respect. Too many men are aging without ever feeling like they've become men. They carry a painful emptiness, unsure of their identity, still longing for validation.
That’s why we created the Rite of Passage at BraveCo. In 2024, we added a 3.1-mile Tough Mudder course to our annual BraveCo Conference. We thought it’d be a challenge—but it became the most powerful moment of the week. Watching grown men speak life into boys—boys who might not even have a father at home—was deeply moving. It wasn't just a physical test; it was a spiritual transition. And now, for BraveCo 2025, we’re going bigger: 300 young men, stepping into purpose, identity, and strength.
If you’ve ever longed to be that kind of man—or to raise one—I invite you to step up. Bring your son. Invite the boy who’s fatherless. Help us reverse the curse that has plagued this generation. Together, we can rebuild a culture where men are known, empowered, and free. You don’t want to miss this. BraveCo 2025 may be the turning point in your story, too.
ABOUT BRAVECO
We live in a time where men are hunting for the truth and looking for the codebook to manhood. At BraveCo, we are on a mission to heal the narrative of masculinity across a generation; fighting the good fight together because every man should feel confident and capable of facing his pain, loving deeply, and leading a life that impacts the world around him.