Christian Guzman, founder of Alphalete and creator of Alphaland, joins the show to break down the real highs and brutal lows of building a multimillion-dollar brand from scratch. It’s tempting to assume overnight success when you see big launches and flashy gyms—but Christian walks us through the failed gyms, manufacturing mistakes, and sleepless decisions that built the empire. From ordering $2.5M in inventory without a finance team to managing influencer trends, middlemen, and changing buyer habits, he shares what it truly takes to scale.
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Instagram: https://www.instagram.com/christianguzmanfitness
Website: https://alphaleteathletics.com