Yerba Madre (formerly Guayakí) is a certified B Corp that aspires to create more than just profits with their yerba mate teas. CMO Emily Kortlang and her team are doubling down on what makes the brand unique: their commitment to regenerating the planet and to creating dialogues, rather than just increasing sales. On today's episode of the FoST Podcast, Emily shares her fascinating insights on using a story-first approach to build relationships that go beyond product.
To learn more, visit our website at fost.org.
--
© 2025 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Madison Brown
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Emily Kortlang, David Gray, Amy Snook, Bonnie Eldon, Michael Bass, Eitan Wolf, and Megan Worman.