logo
episode-header-image
May 13
59m 22s

Life is Good: The Power of Optimism | Be...

TALKS AT GOOGLE
About this episode

Bert Jacobs is the co-founder of the $150 million lifestyle brand Life is Good. When he and his brother John started the company in 1994, they had $78 in their pockets, lived out of their van, and sold t-shirts on the streets of Boston. It has been over 30 years since they sold their first t-shirt, but Bert and John championed the same mission: to spread the power of optimism. On their journey, they’ve been inspired by a vibrant community of resilient optimists—people from all walks of life who identify deeply with the brand and who constantly demonstrate the depth and meaning behind the three simple words, “life is good.”

Bert joins Google to discuss how to develop an optimistic mindset and tips on building a vibrant community and a brand that will stand the test of time.

Originally published in November 2021. Watch this episode at youtube.com/TalksAtGoogle.

Up next
Jul 8
Tu David Phu | The Memory of Taste
Top Chef alum Tu David Phu joins Google to talk about his book, “The Memory of Taste: Vietnamese American Recipes from Phú Quoc, Oakland, and the Spaces Between.” The book is a playful collection of over 85 Vietnamese and Viet American dishes, and immersive travel photography tha ... Show More
1h 10m
Jul 1
Broadway's Stranger Things
Broadway just got turned Upside Down. “Stranger Things: The First Shadow” brings the popular TV show to life on stage. Gabrielle Neveah, Alison Jaye, Burke Swanson and Juan Carlos join Google to discuss the play, which has been hailed as a “game-changing experience” that makes th ... Show More
54m 2s
Jun 27
The Skimm | Carly Zakin & Danielle Weisberg
The Skimm was founded in 2012 as a daily newsletter for women to make the news more digestible, and to help you understand how the day’s stories impact your life. Since then, it’s expanded into a digital media company, including multiple newsletters, podcasts, a mobile app, and S ... Show More
28m 15s
Recommended Episodes
Feb 2025
"I Fast-Forwarded My Life 10 Years”: How Geo-Arbitrage 3X’d My Wealth and Changed My Life
What if you could fast-forward your financial goals by ten years just by moving abroad? That’s exactly what entrepreneur Rob Hoffman did when he relocated to Colombia, where his $3M net worth stretches as if it’s $9M. Rob, a member of the Hampton community, shares how he built a ... Show More
32m 6s
Dec 2024
EPISODE 8 - Crafting Connections with Chia Pei Qi & Kenneth Kuan
This episode of Tales from the Tribe features Chia Pei Qi and Ken Kuan, the visionary founders of Delugs. What began as a passion for leather craftsmanship in their Berkeley dorm room has grown into a thriving business specialising in watch straps, redefining how collectors perso ... Show More
39m 30s
Jan 2025
When the Numbers Define You: Life After a $50M Exit
Why do we let numbers define us—and what happens when they finally stop moving? Fred’s journey from corporate finance to a multi-million-dollar exit reveals the emotional rollercoaster behind financial success and the unexpected lessons that follow. Fred, an introspective entrepr ... Show More
43m 41s
Apr 2024
Albert Preciado & Marczell Klein's Real Estate Journey & Hypnosis Techniques | E64
Albert Preciado is the Founder and CEO of The Mortgage Guys, Ambiance Realty, and Driven Enterprises. He is also a Real Estate Investor. Originally, Albert's company was named The Mortgage Guy, but after mentorship sessions, the name evolved to The Mortgage Guys, marking another ... Show More
57m 47s
Oct 2024
$100M Net Worth, $5M Income: How I used money to handle a cancer diagnosis
What’s the true value of money when faced with a life-or-death situation?Mitch found out the hard way when his wife was diagnosed with cancer.As a highly successful entrepreneur with a net worth of nearly $100 million, Mitch had built a life of financial security. But when faced ... Show More
45m 30s
Oct 2024
“I’m worth about $3 billion” What Happens When You DON’T Sell Your Business
What happens when you don’t sell your company and keep growing it for decades? For Oscar, it means you become a billionaire.Oscar bought a company every six weeks for 20 years and now his business is worth about $50 billion. Yet, he still wears $15 t-shirts and lives by the value ... Show More
43m 52s
Jun 2024
Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print | Part 1
As the podcast approaches its 300th episode, Jim is switching things up (literally) as he welcomes guest host and friend, Jonathan Mildenhall, to interview him. Why Jonathan? For starters, he is one of the most gifted and generous leaders in the brand-building industry, and as yo ... Show More
42m 50s
Nov 2024
$7 Million at 18 to $112 Million in Assets: How Jacob Turner Built a Business After the MLB
What would you do if you became a millionaire at 18? For MLB pitcher Jacob Turner, the real question was: how do I make sure I don't lose it all?Jacob signed a $7 million contract with the Detroit Tigers as a teenager, and suddenly, his life changed overnight. While most of us ca ... Show More
41m 9s
Nov 2024
Sold For $80 Million - Then Hit Rock Bottom
What happens when the big exit doesn’t fill the void?Josh Payne thought selling his company for $80 million would be the defining moment of his life. Instead, it sent him into one of the darkest periods he’d ever experienced.Josh’s story is a testament to the complexity of succes ... Show More
38m 5s
Aug 2024
Nike & the culture of W+K with CSO, Andy Lindblade
Originally recorded in May 2020, this is a wonderfully refreshing and inspiring conversation about strategy and Wieden's approach to it. We hear about the importance of breaking institutional practices as a way to unearth opportunity hidden by "scar tissue." About the histor ... Show More
1h 1m