When it comes to getting customers to buy more, it helps to have psychology working for you. So I invited buyer psychologist, Katelyn Bourgoin, to chat with me about the marketing tactics that truly make a difference when it comes to getting customer to open their wallets. This is a great discussion that covers insights like Jobs to Be Done, Trigger Events, ... Show More
Jun 2024
Why You Don't Need A Crazy Story to be a Speaker with Hal Elrod
<p><em>“In some ways, my story is a detriment. There's a pro and a con to having overcoming extreme adversity, because people feel disconnected from it. I've had people tell me multiple times after speeches, man, if I went through what you went through, I'd be as happy as you are ... Show More
37m 30s
Aug 2024
#585 - From Mortician to 7-Figure Adult Product Seller!
<p>Erica Greenhalgh's transition from the funeral home industry to becoming a top Amazon seller is nothing short of remarkable. In this episode, we uncover the unique twists and turns of her career, beginning with her early days aspiring to be a dental hygienist, her unexpected e ... Show More
34m 34s