A Note from James:
Sunny Ray is working on an incredible project involving Bitcoin and his company, Matador. They’re digitizing gold—turning it into crypto—and he’s a Bitcoin maximalist. That’s different from my stance: I think there are many crypto tokens that are useful for specific purposes. But Sonny’s view is clear—Bitcoin is the foundation.
We talk about what digital gold really means, why tokenization is so important, and how the biggest institutions in the world—like BlackRock—are embracing this shift. We also get into why exchanges are hard to use, the future of Ethereum, how gold works culturally in places like India, and why Matador is building its entire strategy on top of Bitcoin. This is a replay from a crypto call I recently held with subscribers.
If you have questions, ask me on Twitter: @jaltucher.
Episode Description:
In this episode, James talks with Sunny Ray, president of Matador, a public company digitizing gold using the Bitcoin blockchain. Sunny shares insights from his early days at Kraken and his experiences launching India’s first Bitcoin exchange, Unocoin. They cover the challenges of crypto adoption, the promise of tokenization, and how Bitcoin may be the most durable digital asset of our time.
This episode goes beyond the usual headlines—it’s a grounded, strategic look at where Bitcoin is heading, how real-world assets like gold are being brought on-chain, and what institutional moves (like BlackRock’s) mean for the next phase of crypto. Whether you’re a skeptic, a casual investor, or a hardcore maxi, this conversation offers real insight into the future of money.
What You’ll Learn:
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