Filip Lundstedt, a U.S. Marine Corps veteran, visionary entrepreneur, bestselling author, and CEO of ProCare Consulting, brings over 16 years of experience in the insurance industry. In this episode of Legacy Makers, Filip discusses his unlikely start in insurance, a journey born out of financial struggle and personal development. He shares how his natural affinity for the complex world of insurance quickly evolved into a mission-driven career aimed at educating and empowering individuals and entrepreneurs alike. His unconventional approach to insurance is centered around simplification, transparency, and strategies that most traditional agents overlook or withhold.
Throughout the episode, Filip unpacks the flaws of the insurance sales industry, contrasting it with his white-glove, client-first methodology. From helping individuals lower costs without compromising coverage, to guiding business owners on leveraging group strategies and underwritten plans, Filip presents insurance not as a burden but as a tool for peace of mind and financial protection. His deeper mission is not just service, but legacy—training the next generation of brokers to continue the work with ethics, impact, and empathy.
1:42 – Finding Purpose in the Policy: A New Vision for Insurance
3:08 – Mentorship Over Metrics: Changing the Industry Mindset
4:40 – Values First: The New Standard in Insurance Leadership
6:30 – Authenticity Sells: Why Being Real Wins in Insurance
8:02 – Teaching, Not Just Selling: The Guru's Educational Approach
9:25 – The Ripple Effect: Empowering the Next Generation of Agents
10:57 – Legacy Over Commission: A New Insurance Ethos
12:18 – Turning Brokers into Purpose-Driven Leaders
13:46 – Building a Culture That Transforms the Insurance Game
Full Name - Filip lundstedt
IG - FTLunds
FB - Filip Lundstedt
Website - https://procare.consulting/