logo
episode-header-image
May 5
48m 20s

Ep. 137 Adam Mosseri: What The Head of I...

GRACE BEVERLEY
About this episode

This week I sat down with the Head of Instagram & Threads, Adam Mosseri (no biggie).


It was a pretty personal one for me, as I've been on this app since right at the beginning, every update, every logo, every new feature, and I even remember the moment 15 second videos came along, it felt like a whole new world.


So many of us use Instagram every single day, whether that's to build a business, create incredible content or just send memes to your mate. So I knew I had to get answers from Adam on the app's evolution, what 'the algorithm' actually means, the key metrics to tracks, and who he thinks is killing it at the moment.


We also had a great chat about productivity when you're in the top job, and why (in his words) 'not being great at anything' was the key to his success. I hope you enjoy listening!


+


CHAPTERS

0:00: Introduction

1:22: Working Hard or Hardly Working

2:30 A typical day for Adam

4:00: Adam's non negotiables

6:00: Emails & workflows

7:00: Decisions & delegation

8:15: Getting into tech

9:34: Starting as a founder

11:35: Aspirations for leadership

12:12: The skills that have helped him rise

14:00: How to climb the ladder

17:34: Working with Mark

20:10: How to hone your leadership skills

23:17: How to grow on Instagram

26:24: Keeping everyone in mind with evolution

27:47: Why DMs & stories are most important

28:50: Why he builds in public

32:33: How many times you should be posting

36:00: The new edits app

37:15: The creators that are killing it

38:50: What entrepreneurs are getting wrong

40:40: The most important metric to track

41:30: Productivity non negotiables

45:15: The best piece of advice he's ever received


+


MY LINKS: https://gracebeverley.komi.io/

FOLLOW ADAM: https://www.instagram.com/mosseri/?hl=en


+


RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊


Hosted on Acast. See acast.com/privacy for more information.

Up next
Jul 7
How To Design Your Life One Powerful Decision at a Time with Adrienne Adhami
In this episode, we’re talking about how to make life-changing decisions that are right for you, in a world where we’re faced with endless choice, people pleasing & thousands of opinions.As always, I’m being joined by an expert. Adrienne Adhami is a wellness coach who has written ... Show More
54m 22s
Jun 30
Ozempic, UPFs & The Problem With Diet Shortcuts with Rhiannon Lambert
Most of us grew up surrounded by a whirlwind of food rules. From diet culture telling us to cut carbs and count every calorie, to wellness trends convincing us that only green juices and almond flour are the path to health,it's no wonder we now feel totally disconnected from how ... Show More
1h 9m
Jun 26
Catch up friends: Why has the substance fallen out of our friendships?
Today is another bonus episode, and this week it’s another chat about an article that really got me thinking, so we’re diving deep into friendships!You can read the article by Anya Meyerowitz: https://www.independent.co.uk/life-style/friendships-strain-adulthood-b2579942.html +MY ... Show More
23m 51s
Recommended Episodes
May 15
[Interview] The Creator's Edge: How Sahil Bloom Built a Media Empire | Ep78
What does it really take to build a powerful online presence across platforms—without burning out or selling your soul? Sahil Bloom made the leap from private equity to full-time content creator, and now reaches millions with his writing and ideas. Sahil is a Bestselling Author a ... Show More
39m 4s
Apr 7
Ep 57: The Head of Instagram for Business reveals how to *actually* Grow
In today's episode, I sit down with Thomas Finetto, the head of creative for Instagram for Business—yes, the account with over 20 million followers helping business owners grow on Instagram (@instagramforbusiness). We talk about what it actually takes to win on Instagram today, f ... Show More
27m 49s
Oct 2024
414 - Why Everything You Know About Success & Productivity Is Wrong | Seth Godin
Seth Godin shatters the biggest lies about productivity, business, and the self-help industry that are keeping you stuck. Discover why your morning routine isn't working, the "authenticity" trap you're falling into, and how to build massive success without social media. WHAT'S CO ... Show More
54m 4s
Sep 2024
Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success
Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and data-driven strategies for YouTube success, touching on examples of creators who grew massive followings through relen ... Show More
30m 25s
Jul 2024
3 NEW Instagram Algorithms | What You NEED To Know To Get Views - 793
In today’s episode, I cover the 3 key updates in the new Instagram algorithm and what you need to know to effectively boost your views. With recent changes impacting how content is promoted, it's crucial to understand these adjustments to optimize your strategy for growth. I brea ... Show More
40m 29s
Apr 3
Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828
🚨 This is THE Instagram interview creators have been waiting for! 🚨 I sat down with Head of Instagram, Adam Mosseri, to ask the BIG questions:👉 Is the algorithm killing your reach?👉 Are shadowbans real?👉 What actually matters for growth in 2025? No fluff. Just real, unfilter ... Show More
46m 56s
Oct 2024
The Secret Daily Habits For Ultimate Performance & Productivity | Verizon CEO
In this inspiring episode of the School of Greatness, I sit down with Hans Vestberg, the visionary CEO of Verizon. From his humble beginnings in Sweden to leading one of the world's largest telecommunications companies, Hans shares invaluable insights on leadership, innovation, a ... Show More
56m 39s
Sep 2024
How a Growth Mindset Impacts Your Studio Business Success
In this episode of The Pilates Business Podcast, host Seran Glanfield delves into a powerful, often overlooked factor that can determine the success or failure of your studio: your mindset. Drawing on insights from thought leaders like Dr. Carol Dweck and Simon Sinek, Seran explo ... Show More
22m 15s
Sep 2024
E059 - Ali Abdaal - Automate Your Time & Productivity: How to Get Sh*t Done as a Solopreneur
Ali Abdaal is a former NHS doctor turned influential YouTuber, podcaster, entrepreneur and author. With an excess of 4+ million subscribers, Ali delivers insightful content on productivity, business, important life-skills and personal well-being, empowering his audience to live m ... Show More
1h 38m
Feb 2025
AI Made Easy: How to Use It For Business Without Losing Your Mind - 821
If you’re not using AI like ChatGPT or Perplexity in your business yet, you’re working way harder than you need to—but don’t worry, Chalene Johnson has you covered! In this episode, she breaks down the simplest, most practical ways to use AI so entrepreneurs can save time, boost ... Show More
21m 49s