here’s what truly caught my attention — her entire company is made up of women. Yes, 100% women!
Today’s guest is a renowned media figure who left her mark across major Arabic news channels like CNBC Arabia, Al Arabiya, and Asharq News.
But her journey didn’t stop at broadcasting. In 2010, Cyba Audi made a bold move and founded her own consulting firm: SABA Consultancy.
This sparked my curiosity.
Why did she choose this model? How did she build a leadership path in a world still dominated by male decision-makers?
Did her fame make leadership easier, or bring unexpected challenges?
