Bourbon Pursuit and Pursuit Spirits Enter the Whiskey Ring
What do you ask when your guests have over 1,000 podcast episodes over three shows and 10 years? That was my task this week - let me know how I did!
My guests are Kenny Coleman and Ryan Cecil, hosts of the Bourbon Pursuit podcast and founders of Pursuit Spirits, an NDP grown out of their love of bourbon and rye and, in my mind, the dream that many of us on this side of the mic think about in our wildest fantasies.
The first thing, though is simple: with a full-time business (opening a new, second physical location and eventually aiming for 50,000 6-pack cases per year), three shows, and full-time jobs, how do they manage their time? How do you keep all the plates in the air? How do you take a piss-in-your-cheerios type like Kenny and keep the momentum up through challenges?
If you're a long-time listener of Bourbon Pursuit, Behind the Pursuit, and Whiskey Quickies, you'll know most of their story, and I didn't want to reinvent the wheel. Instead, we dove into their business model, the changes in drinking habits over 10 years of podcasting and running a whiskey business, and how once in awhile their wives will still hold it over them that it was the wives who introduced the two guys all that time ago.
There are also deeper questions. We keep hearing brands have to own their backyard before growing further, but there's an asterisk: unless you live in Kentucky, where you simply can't own your backyard. How do you create a subscription model that incentivizes people to stay with you without overwhelming or outpricing them?
And finally, there's a new question adapted from *nerdiness alert* The History of Egypt Podcast: if there was one thing in whiskey that is currently unknown or uncertain and you could know or be sure, what would it be? The answer might surprise you - it certainly surprised me!
Thank you to Kenny and Ryan for entering the Whiskey Ring!
Thanks to our Presenting Sponsor, BAXUS
Baxus is the world's leading collectible spirits marketplace, with user-friendly options for buyers, sellers, and collectors looking to vault their collections. Use my link below to visit the BAXUS.CO website and sign up!
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