In 2017, Saudi Arabia’s ambitious, young leader, Mohammed bin Salman, unveiled Neom: a futuristic new city Saudi Arabia would build in the desert. Neom would be a hotspot for tourism like the French Riviera, a center of innovation like Silicon Valley, and a global melting pot like Dubai. It would help transform the Saudi economy. But over the years, that alr ... Show More
May 2023
PepsiCo’s New Healthy Diet: More Potato Chips and Soda
For years, big food and beverage companies like PepsiCo leaned hard into launching new, healthy food products. But recently, PepsiCo has decided to double down on its flagship chips and soda and is looking to make those products healthier. WSJ's Jennifer Maloney explains what it ... Show More
16m 15s
Aug 2024
Princess Fahda Bandar Al-Saud talks tourism, transformation, and ‘The Traveling Panther’
The tourism sector in Saudi Arabia is set to be the fastest growing in the Middle East over the next decade, with an average annual growth of 11%. Joining hosts Hanaa and Lucien this week on the MAINSTAGE segment of The TWENTY30 Podcast is HH Princess Fahda Bandar Al-Saud, Saudi ... Show More
1h 10m
Oct 2024
The 8th FII in Riyadh, Sindalah Island, Herve Renard, and Chinese Tourism...
It's FII week in Riyadh! ? That means the who's who of the finance, investment, and business world are descending upon the Saudi capital for Saudi Arabia's largest annual event - the 8th Future Investment Initiative held at the King Abdulaziz International Conference Center (KAIC ... Show More
51m 43s
Jul 2023
How Saudi Arabia is buying the world
When Saudi cinemas reopened in 2018, for the first time in 35 years, they screened the Marvel movie Black Panther. Many saw parallels between the kingdom and the fictional world of Wakanda, as crown prince Mohammed bin Salman unveiled ambitious plans for modernisation and an econ ... Show More
36m 33s