The Piggyback Principle is a business idea framework that looks at popular market trends or “ecosystems” and seeks ways to support or supplement those trends.
It’s a faster way to start a business because you can capitalize on what’s already hot with an additional or complementary product or service.
Basically, your side hustle can ride piggyback on a larg ... Show More
Aug 25
How To Get Clients From YouTube (Greatest Hits)
How does a YouTube channel with less than 300 subscribers generate 6-figures a year? In Joshua Lisec's case, he does it by answering targeted questions, and selling high-value services to those viewers. Joshua is an award-winning, celebrity-recommended, #1 international bestselli ... Show More
46m 7s
Nov 2024
639. From Hustle to Flow: The Mindset Shift That Will Transform Your Product Business (Plus a BIG Announcement!)
Welcome back to another episode, product bosses! Today I’m tackling a topic that might ruffle some feathers, but is absolutely going to be a game-changer in your product-based business. If you feel like you’re being pulled in a million directions, but nothing is actually moving f ... Show More
36m 19s
Nov 2024
BUSINESS: The Simplest, Cheapest Business You Can Start Today
BUSINESS: The Simplest, Cheapest Business You Can Start Today Welcome to Join Up Dots! In today’s episode, we’re diving into one of the easiest, most straightforward ways to start a business with little investment and minimal risk. If you’re looking to start small but think big, ... Show More
16m 28s
Apr 2022
You Won’t Have A Successful Business If You Won't Do THIS
What most people don’t know is that when you start a business, you have to make the conscious decision to become a marketer.Because as much as you love what you do (whether it be painting, copywriting, cooking, photography, business coaching or anything else), the reality is that ... Show More
15m 44s
Jan 2025
653. Why You’re Stuck in Your Product Biz and How to Start Moving Forward
Welcome to another episode, product bosses! It’s the start of 2025 and today, I’m reflecting on the past year and sharing my insights on why you might not be making progress in your business plus how you can change that.In this episode, I’m digging into the common pitfalls entrep ... Show More
23m 48s
Nov 2024
#736: 3 Funnels That Have Made Millions In My Business
These funnels made me millions! Hear my favorite marketing funnel strategies for showing your value, connecting with customers, and making millions. Today, I discuss: (2:06) Using funnels to validate your offer and understand your client's needs (5:03) Why you need to split tes ... Show More
40m 3s