ADVENTURES OF PHILIP MARLOWE CBS cast Gerald Mohr to star as Philip Marlowe, with Roy Rowan as announcer. Philip Marlowe, being a loner, was really the only regular character, but throughout the three years the series ran a long string of high-quality supporting Hollywood actors appeared on the show. Performing alongside Mohr at various times were Jeff Corey, Howard McNear, Parley Baer, Lawrence Dobkin, Virginia Gregg, Gloria Blondell, and Lou Krugman. The CBS production ran from September 26, 1948 to September 29, 1950 with an additional short summer run from July 7 to September 15, 1951.
This revival of Philip Marlowe was more favorably received, probably because of a combination of writing and acting. No one could duplicate the writing of Raymond Chandler, but this group of writers was very good. While Chandler's distinctive similes were largely lacking, the strong dry, sarcastic narration was there, and the way Gerald Mohr delivered the lines had a way of making you forget that they weren't written by Chandler. Mr. Mohr seemed born for the part of the cynical detective. His voice and timing were perfect for the character. In a letter to Gene Levitt, one of the show's writers, Raymond Chandler commented that a voice like Gerald Mohr's at least packed personality; a decided an improvement over his opinion of the original show. By 1949 the show had the largest audience in radio.
CBS capitalized on the popularity of Philip Marlowe to introduce a look-alike show a few months later, Yours Truly, Johnny Dollar. During the period both shows were broadcast, Johnny Dollar played second fiddle to the popular Philip Marlowe. Even after Marlowe went off the air in 1951, Dollar remained an average detective show. That was to end Oct 3, 1955 when Yours Truly, Johnny Dollar changed everything; the writers, the format to 15 minutes and the lead actor. The new 15 minute episodes staring Bob Bailey dominated detective/mystery drama from then until its last broadcast, September 30, 1962. That date and that broadcast are generally considered as the last of the radio drama broadcasts.
Philip Marlowe continued to find limited success in the movies and television in America and England after his radio career ended. Several quality presentations of Chandler's character were produced by the BBC in the 1990's. But the death of Chandler's wife pulled him into severe depression and put an end any effective writing. His last unfinished book, Poodle Springs, was finished by Robert B. Parker, a good friend who tried to remain faithful to the Chandler style. Unfortunately, the critics did not agree.
Philip Marlowe, the gritty, no nonsense American detective lived and vanished from the quill of a writer raised in Europe. He will remain a classic buried in the modern world of fighting crime with technology.