logo
episode-header-image
Apr 20
1h 35m

E085 - Guaranteed Ways to Become a Bette...

Mike Thurston
About this episode

alexcosta has built a global brand by blending fashion, grooming, and self-improvement into one simple message: confidence is built, not bought. From posting gaming videos in Brazil to becoming one of the most influential voices in men’s lifestyle content, Alex’s journey is a masterclass in reinvention.

In this episode, Alex breaks down how he transitioned from corporate life at Google to full-time content creation, why men’s fashion in the US still has room to grow, and how simple grooming tips can radically shift how you carry yourself. He also opens up about hair loss, facial structure, and the small changes men can make to look and feel more confident without chasing perfection. If you’ve ever felt overwhelmed by men’s style or self-care, this conversation will give you the tools to simplify, sharpen, and show up better.

Timestamps:
00:00 Alex’s move from Brazil and starting out in LA
02:42 From gaming to lifestyle: YouTube evolution
06:00 Leaving Google to pursue content full-time
10:13 Early wins and using corporate skills on YouTube
12:02 Hair loss journey and treatments explored
16:11 Future of hair care and facial hair trends
25:34 Picking the right barber and grooming habits
28:10 Health checkups, diet, and sleep routine
36:00 Personal style and struggles with fit
41:28 Staying motivated to dress well
47:32 Favorite brands and fashion trends
53:40 Dressing for occasions and travel looks
56:02 Color matching and tanning tips
1:02:45 Skincare and tattoo care for men
1:08:18 Managing different hair types
1:10:51 Forte Series and expanding to retail
1:15:18 Fragrances, future plans, and product ideas
1:23:51 Content's role in brand building
1:30:59 Staying creative without burning out

Links:
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
   • 40% off your first month of Bioniq GO
   • 20% off your first month of Bioniq PRO

» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

Follow Alex:
YouTube: https://www.youtube.com/channel/UCZyCposXwcyopaACep44maQ
Instagram: https://www.instagram.com/alexcosta/?hl=en
Men's Image Lab: https://www.skool.com/mens-image-lab/about

Up next
Jul 3
E098 - The Biohacking Routine That (Quickly) Changed My Life | Nate Belmar
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Nate Belmar doesn’t just train for aesthetics, ... Show More
1h 45m
Jun 26
E097 - The New Way to Make Your First $100,000 Online (Whop)
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Cameron Zoub and Steven Zhang, co-founders of W ... Show More
56m 26s
Jun 19
E096 - The Fastest Way to Power, Money & Freedom | Afnan Khalifa
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Most people say they want more – more money, be ... Show More
1h 35m
Recommended Episodes
Oct 2023
DBE 0142: Harnessing he Power of Fashion and Style to Break Perfectionism with Kate Taylor
In this episode of the Digital Business Evolution podcast, Jess dives into the world of fashion and styling with fashion stylist, Kate Taylor. As a renowned stylist, Kate shares her insights on pushing boundaries, helping clients find their comfort zones, and the transformative p ... Show More
1h 6m
Mar 2025
Girl Chat w/ Hannah Chody: Wedding Do’s & Dont’s, Leaving The Corporate World & How To Get A Birkin Bag
Ep. 183: For this Girl Chat, we’re joined by Hannah Chody—content creator, entrepreneur, and all-around style expert. She’s built a loyal following for her effortlessly chic fashion and sharp business insights, but today, we’re going deeper. Hannah breaks down the secretive proce ... Show More
1h 19m
Jul 2024
Personal Style Tips, How to Gain Confidence, What It Takes To Start a Business, & More
On today’s solo episode I’m back to answer more of your most frequently asked questions! I start off talking about personal style and tips for identifying your own. Over the years my style has evolved drastically and I get into how I shop more consciously now using the three-word ... Show More
39m 48s
Sep 2024
How to Build Wealth in Real Estate Development ANYBODY CAN DO THIS! // Andy Elliott
Ever wondered if you could turn your ideas into serious cash? In this episode, we’re breaking down how designing and building homes can skyrocket your wealth—no experience needed. The only thing standing in your way? Your own limiting beliefs. We’ll show you how to crush those me ... Show More
30m 43s
Jan 2025
Upcycling fashion designers show us the way ahead, with Alterist co-founder Hannah Standen
What can we do to reduce textile waste to tackle overproduction in the fashion industry? If you’re interested in sustainability in the fashion industry then listen to my guest this week Hannah Standen, co-founder of Alterist. Her mission is to reduce textile waste.Through design, ... Show More
29m 59s
Oct 2024
25 Ways to Think Like a Graphic Designer – Unlock the Mindset that Sets Trendsetters Apart
Tired of feeling like a pixel-pushing robot, stuck in an endless design loop? Most Graphic Designers focus on making things look good, but the real game-changer is how you think. This week on The Angry Designer, we’re breaking down 25 powerful ways to take control of your creativ ... Show More
1h 6m
Aug 2024
The #1 Way To Make Passive Income // Andy Elliott
Do you have a secondary source of income getting you paid month after month? If not then you will want to listen and watch this special episode... Paul Alex, who is a former Detective to 8 Figure Serial Entrepreneur continues to make waves in the entrepreneurial world with his la ... Show More
46m 6s
Sep 2024
A Recipe for Bad Design - Why Social Media Hacks Are Killing Your Creativity
We live in a world where TikTok and Instagram reels are teaching designers how to shortcut their way through creativity. But let’s be real – following so-called 'design recipes' does nothing but turn you into a copycat. In this episode of The Angry Designer podcast, we ... Show More
46m 18s
Oct 2024
How-To Build a Thriving Graphic Design Business & Community using CropCon's Founder, Matt Dawson's Key Strategies
Think juggling a full-time Graphic Design job, a side gig, and a family is tough? Try doing all that while building one of the hottest Graphic design conferences in the U.S.! This week, on The Angry Designer Podcast, we sit down with Matt Dawson—founder of CropCon, Austin’s badas ... Show More
1 h
Oct 2024
Mindset is Your Weapon: Crush Fear & Live with Integrity // Andy Elliott
In this raw, no-holds-barred video, we’re calling out your excuses and showing you how to unlock your true potential. It’s time to realize that greatness is within reach, but only if you're ready to hustle. I’m sharing my journey through adversity, what it takes to rise above it, ... Show More
40m 50s