Are your emails ending up in spam instead of your subscriber’s inbox? If so, you're not alone! In this episode, Lindsay is breaking down nine essential tips to improve your email deliverability and make sure your emails actually get seen. Whether you're struggling with open rates, tech issues, or engagement, she has got you covered with simple and actionable strategies to keep your emails out of the spam folder and in front of your audience.
In this episode, we’ll discuss:
1. Why the Promotions Folder Isn’t the Enemy
Understanding how Gmail categorizes emails and why landing in Promotions isn’t always a bad thing.
2. Setting Up SPF, DKIM & DMARCThe techy but necessary email authentication steps to improve your sender reputation.
3. The Importance of Sending from a Domain EmailWhy “yourname@gmail.com” is hurting your deliverability (and what to do instead).
4. Re-engaging a Cold Email ListThe right way to warm up your list after a long break (without getting flagged as spam).
5. Avoiding Spam TriggersHow subject lines, images, and email formatting can make or break your deliverability.
6. The Power of RepliesWhy asking your audience to respond to your emails can help you land in the inbox more often.
7. Cleaning Your List RegularlyThe importance of removing hard bounces, unsubscribers, and inactive contacts to maintain a healthy list.
8. Segmenting Your Email List for Better EngagementIf you have different types of subscribers (e.g., teachers vs. business owners), sending targeted content instead of blasting your whole list can significantly improve open rates and keep your emails relevant.
9. Watching the DataHow to analyze open rates, click-through rates, and troubleshoot issues before they hurt your business.
Resources Mentioned:
SubjectLine.com – Test and optimize your email subject lines.
Upwork – Find professionals for email deliverability troubleshooting.
On Instagram: @lindsaybowden
On YouTube: @Lindsay.Bowden
Be sure to tune in next week as we talk with email marketing expert Liz Wilcox and learn all-new tips to bring our email marketing to the next level!