Welcome to this episode of Accelerate Your Business Growth. Today, we delve into the art of
authentic selling with our esteemed guest, Nikki Rausch, CEO of SalesMaven. With over 25 years of experience and a robust track record of transforming the sales landscape, Nikki
joins host Diane Helbig to explore why fear pervades the selling process and how to overcome it. We unpack the misconceptions around sales and introduce the concept of selling as a collaborative effort rather than something done to someone. Nikki guides us through her Selling Staircase framework, a step-by-step process designed to make sales conversations more strategic and effective. She shares valuable insights into the difference between catcalling
and dog calling in sales, emphasizing the importance of creating curiosity and recognizing buying signals. Whether you're a seasoned sales professional or an entrepreneur new to the field, this episode promises actionable strategies to enhance your sales interactions. Tune in as we empower you to sell successfully and authentically, building genuine relationships along the way.
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of
Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in
their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
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