logo
episode-header-image
Mar 2025
51m 51s

Redefining Beauty with the (F)actuals,™ ...

Takara Sewitt | Wavebreak
About this episode

Parëva™ is redefining skin longevity with clinically crafted™ solutions powered by science and innovation. Founded by scientist and industry leader Smitha Rao, Parëva merges cutting-edge R&D with strategic brand building to create transformative skincare. At its core is the exclusive Molecur 3™ technology, a Nobel-inspired, non-GMO plant-stem cell innovation that supports exosomes and NAD+ to reverse visible signs of aging. The brand’s 3-step routine—Prevent, Restore, Prep—delivers targeted results. Clinically tested, dermatologist-approved, and free from 2,700+ questionable chemicals, Parëva blends groundbreaking science with uncompromising safety for extraordinary transformation.

In this episode, Smitha also discusses:

  • The latest breakthrough technologies in skincare
  • Their mission: to redefine beauty with transparency, science, and joy
  • Transformative before & afters as soon as 4 weeks
  • Radical transparency and the (F)actuals™

We hope you enjoy this episode and gain valuable insights into Smitha’s journey and the growth of www.parevabeauty.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Pareva at www.parevabeauty.com and on Instagram at @parevabeauty

Rated #1 Best Beauty Business Podcast on FeedPost

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Up next
Nov 10
Dr. Dennis Gross on Pioneering Skincare That Works—Without the Downtime
Dr. Dennis Gross is the renowned dermatologist and the founder of Dr. Dennis Gross Skincare, a clinical-grade skincare brand rooted in science and results. Before launching his line, Dr. Gross worked as a skin cancer researcher at Memorial Sloan Kettering, where he developed a de ... Show More
1h 1m
Oct 27
How Sahara Lotti Built Lashify—and Redefined Innovation in Beauty
A former Hollywood screenwriter with a sharp eye for aesthetics, Sahara Lotti turned her storytelling instincts into design innovation. Frustrated by salon lash extensions that were costly, damaging, and time-consuming, she set out to invent something better—and did. In 2016, she ... Show More
1h 1m
Oct 13
Setting The New Standard in Skincare With Alisa Metzger, Co-Founder iNNBEAUTY Project
Before launching iNNBEAUTY Project, Alisa Metzger spent over a decade inside some of the world’s biggest beauty companies—L’Oréal, Procter & Gamble, and Coty—learning exactly how the industry worked from the inside out. But after years of seeing the same patterns repeat—sky-high ... Show More
51m 40s
Recommended Episodes
Nov 2023
Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast
In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."In this episode, the following topics are ... Show More
41m 45s
Dec 2024
How Glossier Maintained Brand Integrity While Scaling
Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, G ... Show More
28m 59s
Mar 2025
The Brain Behind Brands with Leslie Zane: An EOFire Classic from 2021
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Known in the industry as The Brai ... Show More
22m 27s
Oct 7
Why Branding Starts with Strategy, Not Design (with Dr. Nathan Bryan) | Ep 181
Most people don’t dream of becoming entrepreneurs in the lab. But when science meets innovation, business ideas are born.In this episode of The Profitable Graphic Designer, I’m joined by Dr. Nathan Bryan, a molecular medicine researcher turned product-based business owner. He sha ... Show More
35m 6s
Aug 2023
376: The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova — The Experience Mindset: Changing the Way You Think About Growth
<p dir="ltr">Welcome to Strategy Skills episode 376, an interview with the author of <em>The Experience Mindset: Changing the Way You Think About Growth</em>, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to kn ... Show More
45m 40s
Sep 3
Dr. Barbara Sturm: Founder of Dr. Barbara Sturm – “Pioneer of the Sturm Glow”, Skincare Innovation, Longevity, Anti-Aging & Wellness
<p>The Gstaad Guy sits down with Dr. Barbara Sturm, internationally renowned aesthetics doctor and entrepreneur, to explore the science and philosophy behind her celebrated approach to skincare and wellness. Known for her anti-inflammatory and anti-aging innovations, Dr. Sturm ha ... Show More
57m 10s
Oct 6
591: Founder and CEO of Xenopsi Ventures on Behavioral Science That Sells
MichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience buildin ... Show More
49m 3s
Sep 30
Marketing Stunts That Helped this AI Company Raise $100M
Want our database of 100+ Creative AI Use Cases to create your own marketing stunts? Get it here: https://clickhubspot.com/edj Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joine ... Show More
30m 9s
Apr 2025
#337: Stop Overthinking, Start Doing: How This Founder Left Her 9–5 & Launched a Viral Wellness Brand with Katie Wilson, co-founder of BelliWelli
Katie Wilson is the co-founder of BelliWelli, a wellness brand transforming the digestive health space with delicious bars and easy-to-take fiber supplements.​ Katie didn’t set out to start a wellness brand—especially not from her kitchen. But after years of struggling with gut i ... Show More
51m 48s
Dec 2024
Mark Savant | Content Creation and AI: Mark Savant's Expert Insights on Strategy and Success
Welcome back to another riveting episode of "Mick Unplugged"! Today, we have an extraordinary guest joining us—Mark Savant, a dynamic entrepreneur who transitioned from a traditional insurance career to becoming a powerhouse in podcasting and digital media. Mark's fascinating jou ... Show More
38 m