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Mar 2025
41m 31s

48. What is Object-Oriented UX (feat. So...

NIELSEN NORMAN GROUP
About this episode

UX practitioners often struggle with shifting requirements and increasing product complexity, making it difficult to design intuitive experiences. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains how this method improves usability, reduces inconsistencies, and streamlines collaboration across teams.

About Sophia Prater: Bio (via RewiredUX.com) | LinkedIn | Instagram


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UX Basic Training (full-day or 2 half-day course)

What is Object-Oriented UX? (3-min video)

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