If you hired a sales person and found out they were doing what you’re doing now to sell, how happy would you be?!
For a lot of people, the true answer is NOT VERY.
We’d want a sales person:
Reaching out to new prospective buyers
Pitching weekly or daily either face to face, at events or on webinars
Using content to build a brand / reach new audiences and retarget them with offers
Building a database and following up
Networking at least twice a week…
RIGHT?
But most business owners aren’t doing that. Nope - they’re posting on social media, working on a sales page, networking when they can but not really following up.
When you put it starkly like that, you can see the void…and the opportunity!
In this week’s video, we’re going to have a chat about making sales in your business, looking specifically at:
- What your product needs in order to be attractive (and useful!) to buyers
- How to stand out by innovating in your marketing
- Why content makes selling easier, and what content to make to help!
- The one big feeling a buyer has before they buy from you
- What every step of the journey needs in order to help you make more sales and win more clients in your business
- The true difference between a warm and cold lead…and how to warm up a cold lead nicely
- Do lead magnets work, or rather: Why lead magnets work and how to maximise them.
As ever, this is not a prescriptive list of things to do. It’s more of a discussion about the premise of selling and the core concepts of winning new customers in your business.
Dive in and enjoy!
USEFUL LINKS:
Lisa Bean is a business coach, best-selling writer and motivational speaker. She coaches and advises entrepreneurs and leaders who want to scale up using online marketing, personal brand and funnel marketing.
Join Lisa at a live event, now happening in multiple cities across the UK: https://lisa-bean.com/daretogrowlive/
Explore Lisa’s online business school and group coaching programme ‘Straight Line Through’ https://lisa-bean.com/online-business-course/
Find out more about working with Lisa as your one-to-one business coach: https://lisa-bean.com/online-business-coach/
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