A lot of copywriters want to expand their businesses beyond client work. But what does it take to do that? How do you come up with a new offer? And how do you test whether your audience actually wants it? Ross O'Lochlainn is my guest for the 439th episode of The Copywriter Club Podcast. He shares what it takes to come up with and validate a new offer. We al ... Show More
Jun 2024
Why You Don't Need A Crazy Story to be a Speaker with Hal Elrod
<p><em>“In some ways, my story is a detriment. There's a pro and a con to having overcoming extreme adversity, because people feel disconnected from it. I've had people tell me multiple times after speeches, man, if I went through what you went through, I'd be as happy as you are ... Show More
37m 30s
Aug 2024
#585 - From Mortician to 7-Figure Adult Product Seller!
<p>Erica Greenhalgh's transition from the funeral home industry to becoming a top Amazon seller is nothing short of remarkable. In this episode, we uncover the unique twists and turns of her career, beginning with her early days aspiring to be a dental hygienist, her unexpected e ... Show More
34m 34s