Meet Denica Riadini-Flesch, a former economist turned entrepreneur, who was so saddened by the struggles of traditional artisans and farmers in rural Indonesia that she created a company to help change their lives. SukkhaCitta is a farm-to-closet fashion brand that puts power back in the hands of the women who make our clothes. Its mission: to end the exploitation of women and simultaneously regenerate the planet.
Balancing purpose and profit while fighting society’s demand for fast fashion is a challenging endeavor. Inexpensive clothing produced by mass market retailers puts a strain on small artisans everywhere. But fast fashion’s impact on the planet is even more dramatic. The industry is responsible for as much as 10 percent of global carbon emissions. Producing a single cotton T-shirt can take 2,700 liters of water. And all the textiles that are thrown away pile up in landfills, adding 92 million tons of waste each year. Once Riadini-Flesch began really looking at how clothes are made, she knew she had to do something about it. “In the craft economy, you basically make something for up to six months, and only then they try to sell it. But at that moment, women don't have any bargaining power. She needs the cash for her family to survive. And that's how this sector is filled with so much exploitation,” she explains.
Riadini-Flesch took a holistic approach, expanding access to both education and markets, and her business focuses on a farming calendar, not a fashion calendar. “We're a social enterprise. What we do in the villages is being funded by our business. So in essence, with every <piece of clothing> that our customers buy, they start this cycle of regeneration in our villages. And our clothes, because we use only natural materials and natural dyes, it takes only about two to four weeks for it to completely biodegrade back to the soil,” she says.
Learning how to grow her business while maintaining her values means rethinking her definition of success. She says “Growth is not evil, as long as we know what is our ‘enough.’ And once we hit it, we maintain. We find ways to take care of everyone who's involved. We find ways to give back more than we take. And in that sense, businesses can actually become a force for good.”
Hear Riadini-Flesch’s inspiring story and how she’s creating a social enterprise that gives women in Indonesia true opportunities rather than aid.
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