logo
episode-header-image
Mar 2025
42m 32s

230. Lana Sheppard | Give Up - Ignition

BOOKTHINKERS
About this episode

The World’s #1 Personal Development Book Podcast!  


In today’s episode, we have the pleasure of interviewing Lana Sheppard, author of “Give Up – Ignition.”


Lana is a business coach, financial literacy advocate, and serial entrepreneur with decades of experience helping business owners transform financial confusion into clarity. She’s owned and managed multiple businesses, including an import/export company, a sheep dairy operation, and a bookkeeping firm that served over 1,300 clients. With a background in lean manufacturing and a deep passion for empowering entrepreneurs, she’s dedicated her career to helping people understand their numbers and make smarter financial decisions


In this episode, we dive into the biggest mindset shifts that hold entrepreneurs back and the unconventional approach Lana teaches in her Give Up series. We talk about the hidden beliefs that shape our decisions, the dangers of chasing revenue over profit, and why giving up certain habits, ideas, and even business strategies is the key to long-term success.


We hope you enjoy this incredible conversation with Lana Sheppard.


To learn more about Lana, buy her book , and other resources follow the links below:

The Book: https://a.co/d/fKzy2WZ

Websites: https://giveupbook.com/

https://www.linkedin.com/in/lanasheppard/

https://www.instagram.com/lanasheppard_public/

________________________________________________

Join the world's largest non-fiction Book community!

https://www.instagram.com/bookthinkers/

The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers)


If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!


Up next
Today
270. Mike Goldman | The Strength of Talent
In today’s episode, we have the pleasure to interview Mike Goldman, author of The Strength of Talent: How to Grow Your People to Grow Your Profit.Mike is a leadership team coach, bestselling author, TEDx speaker, and host of The Better Leadership Team Show. Over his 30+ year care ... Show More
46m 52s
Oct 7
269. Joseph Rutakangwa | Never Stay Broke
In today’s episode, we have the pleasure to interview Joseph Rutakangwa, author of Never Stay Broke: Because Motivation Alone Won’t Pay the Bills.Joseph is an entrepreneur, artist, and storyteller best known as the co-founder and CEO of Rwazi, a consumer-trained AI platform helpi ... Show More
45m 26s
Oct 2
268. Tammy J. Cohen | Text Messages to My Sons
In today’s episode, we have the pleasure to interview Tammy J. Cohen, author of Text Messages to My Sons: A Guide to Using Mobile Devices to Connect and Communicate with Your Kids.Tammy is a dynamic speaker, award-winning author, podcaster, and brand messaging consultant. She’s t ... Show More
39m 31s
Recommended Episodes
Jul 2019
20. The Money Mindset Episode: From Being in Debt to Owning a 7 Figure Company, Rewriting Financial Limiting Beliefs & Stepping Into Your Highest Self With Emily Williams
In this week’s episode, BossBabe Co-founder Danielle Canty interviews Emily Williams: Hay House author, leading Success Coach for female entrepreneurs and Founder of I Heart My Life Now.Together they dive deep on rewriting your self-limiting, pre-conditioned beliefs around money, ... Show More
46m 52s
Apr 2025
SPI 867: How to Build a 7-Figure Business in a Boring Industry (And Have Fun!) with Sam Vander Wielen
#867 Goals we work hard toward can turn out to be all wrong for us the moment we achieve them. In fact, it's easy to fall into this trap if we don't uncover our own definition of success and chase someone else's instead. So how do we begin again if we find ourselves on a path we ... Show More
35m 35s
Aug 2023
DBE 124: From Grief to Growth: How Your Mindset Can Transform Your Business With Lauren Furtado
In this episode of the Digital Business Evolution podcast, Jess is joined by CPA Lauren Furtado. Lauren, who has a wealth of experience in entrepreneurship and business, has overcome tremendous grief and emerged with a powerful mindset that drives her success. She is skilled at r ... Show More
52m 56s
Feb 2025
Success Coach Theresa Dugwell Reveals How To Mater Success Through Unconventional Strategies (#413)
Send us a textUnlock Proven Strategies for a Lucrative Business Exit—Subscribe to The Deep Wealth Podcast Today💡🎯 Your Opinion Matters—Help Improve The Deep Wealth Podcast by Taking Our Quick Survey 🙏Have Questions About Growing Profits And Maximizing Your Business Exit? Submi ... Show More
36m 29s
Apr 2025
Dean Graziosi On The Truth About Money, Mindset, Success, & What Most Never Learn
#833: Join us as we sit down with Dean Graziosi – entrepreneur, New York Times bestselling author, investor, co-founder of mastermind.com, & one of the most sought-after success & mindset coaches in the world. For over two decades, Dean has been on a mission to help millions brea ... Show More
1h 10m
Sep 29
Building A Brand Worth Fighting For with Laura Ries | 348
What if the fastest way to define who you are is to first declare who you’re not? In this episode, we connect with branding legend Laura Ries, bestselling author of The Strategic Enemy and chairwoman of Ries Global Consulting, to talk about why naming your “enemy” may just be the ... Show More
36m 14s
Jan 2024
663: How to Grow From Your Errors, with Amy Edmondson
Amy Edmondson: Right Kind of Wrong Amy Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School, where she studies people and organizations seeking to make a positive difference in the world through the work they do. She has pioneered the co ... Show More
39m 30s
Jan 2025
Episode 485: Do you invest in yourself?
You're working hard, but it feels like you're getting nowhere.What if the problem isn’t your business—it’s that you’re not investing enough in yourself?In today’s episode, Fiona Killackey talks about why small business owners often neglect their own growth. She shares why taking ... Show More
10m 19s
Apr 2025
RWH056: Calm Amid The Storm w/ Christopher Begg
In this episode, William Green chats with Christopher Begg, an exceptional hedge fund manager who is the CEO & CIO of East Coast Asset Management. Chris has also taught for many years at Columbia Business School, where he teaches the prestigious Security Analysis course that Warr ... Show More
2h 8m
Sep 17
🎙️Mastering Mindset with Kam Knight: Mental, Emotional & Physical Performance | Real English For Global Professionals
In this episode of the Real English Conversations Podcast, host Curtis Davies speaks with Kam Knight, coach, international speaker, and bestselling author of more than a dozen books on mental, emotional, and physical performance. Kam is known for offering fresh, out-of-the-box pe ... Show More
40m 35s