logo
episode-header-image
Mar 2025
17m 41s

Episode 214 | The Holy Grail Document Yo...

Gemma Bonham-Carter
About this episode

If you’ve ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you’re not alone.

Trust me, I’ve been there—battling ChatGPT like it was my full-time job, trying to get it to write in my actual voice. And for a while, I thought AI was just not cut out for this. But then I realized the issue wasn’t the AI. It was me.

In this episode, I’m sharing the strategy that transformed my AI content from “meh” to magic: creating a *good Brand Book. This one document completely changed the way I run my business, my marketing, and my sales. And the best part? You can create your own in under two hours.


What You’ll Learn in This Episode:

  • Why most AI-generated content sounds like it was written by a robot (because, well, it was)
  • The mistake most business owners make when trying to use AI
  • How my Two-Hour Brand Book system completely changed the game
  • The prompts you need to get AI to actually sound like you
  • How Holly Haynes and Kelly Ruta used this system to transform their businesses
  • Why this ONE document will make your marketing, content, and sales easier—forever


Mentioned Resources:

Support the show

Up next
Oct 6
Episode 233 | My $158K Black Friday Strategy Revealed
Ready to find out how I made $158K in just five days? And no, this isn't another "look how amazing I am" story—this is me pulling back the curtain on the exact Black Friday strategy that's been game-changing for my business and hundreds of my students.I'm spilling all the tea on ... Show More
24m 45s
Sep 29
Episode 232 | Your AI Era Starts Right Now
Her AI Era Summit: Empowering Women in AI with Kinsey and JoyceThe stats are in: men are twice as likely to use AI tools than women. And that's a problem. Not just because AI can boost productivity by 40% (hello, gender income gap!), but because AI tools are literally being train ... Show More
31m 19s
Sep 24
Episode 231 | How to Unplug AND Stay Profitable (2 months off, $131K in)
What if I told you that you could make $131,522 in two months while mostly offline? That's exactly what happened during my summer "ghost mode," and I'm spilling all the details on how I pulled it off.This summer was supposed to be my full unplug season. We're talking lake swims, ... Show More
29m 32s
Recommended Episodes
Sep 1
Episode 782: How an 8-Figure-a-Year Entrepreneur Thinks About Money
You want to grow your business, but what if the thing holding you back has nothing to do with your strategy or your marketing? What if your money struggles aren't about your business model at all, but about your mindset? Money can be an uncomfortable topic for most, but today, Je ... Show More
1h 46m
Sep 29
Episode 787: The Most Powerful Strategies for Un-Bottlenecking Yourself
Are you feeling bottled up in your own business? If it seems like the very success you've achieved is now holding you back from growth, then this episode on “un-bottlenecking” yourself is just what you’ve been looking for! Today, we cut through the noise to expose the real reason ... Show More
51m 34s
Sep 5
Episode 783: #BizTipFriday Edition: How I Manage My Money & Investments in 2025
Why does tracking business revenue feel like a game, but managing your personal investments feels like a chore? On this week's BizTipFriday episode, I share the new money habit that has totally changed the game for me, and I'll show you how to do the same. You'll learn how I turn ... Show More
24m 18s
Aug 2024
615. Tips for Product Business Owners to Maximize Their Sales This Holiday Season
Welcome back, product bosses! Today’s episode is unique because I am re-airing a Blended Life episode that I did live on Instagram. I received such an overwhelming response of product bosses who needed to hear this that I wanted to share it as a podcast episode.That’s why in toda ... Show More
23m 29s
Sep 2024
Episode 714: 9 Ways to Make Money in Your Business Fast You Probably Didn't Think of for 2024
Being in the online business space for years, I’ve learned one undeniable truth: opportunities are everywhere! In this episode, I share 9 powerful ways to boost your business income - and these are strategies you probably hadn’t even thought of! By applying these creative, outsid ... Show More
38m 12s
Nov 2024
639. From Hustle to Flow: The Mindset Shift That Will Transform Your Product Business (Plus a BIG Announcement!)
Welcome back to another episode, product bosses! Today I’m tackling a topic that might ruffle some feathers, but is absolutely going to be a game-changer in your product-based business. If you feel like you’re being pulled in a million directions, but nothing is actually moving f ... Show More
36m 19s
Jun 2025
Episode 775: The #1 Most Powerful Way To Increase Conversions
Ready to dramatically boost your sales and engagement? Today, I reveal the number one most powerful factor for increasing your conversions across the board, and hint, it's about far more than just content! In fact, there's an ingredient that I believe you're likely missing: creat ... Show More
29m 57s
Jul 14
Inside My Car: What I’m Rethinking About Productivity, Offers, and Purpose | #Success - Ep. 52
In this episode of The Russell Brunson Show I’m back in the car… Just like the old days! I’m sharing what’s been happening behind the scenes at ClickFunnels, Secrets of Success, and my personal life. We’re in a challenging season, but in the best way possible. I’ll walk you throu ... Show More
25m 26s
Sep 22
Episode 786: 11 Non-Business Habits That Actually Help You Grow Your Business
What are the habits of a truly successful entrepreneur? Is it all about the grind, working 24/7, and constant hustle? The truth is, it's not. Today, Jenni and I share some of the most surprising and impactful non-business habits that have been crucial to our success and happiness ... Show More
1h 2m
Apr 2025
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime funne ... Show More
45m 11s