This is the only thing you have to fear in a crisis. Listen as crisis and reputation strategist Molly McPherson explains what is at the heart of every crisis.
Recorded late on a Friday— moments after her meeting with a client in crisis— Molly checked out the national news headlines looking for a Friday news dump. She wanted to find the common theme between what she heard on that client call and what that headline story revealed.
She found it.
Learn what the secret trigger of every client crisis.
If you want to learn how to prepare for a a crisis at your organization, buy Molly's secret playbook— her Indestructible PR® Playbook. You can download a copy immediately while your physical copy gets shipped to you.
Purchase Molly's Secret PR Playbook: Ever catch yourself reacting to bad news with shaky hands and an even shakier plan? That ends now. Grab the same battle-tested system Molly has used since 2007 to help clients ditch panic and defend their reputation, no matter how intense the heat gets.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting.
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