Brian Balfour is the Godfather of Growth. He created the Growth Series at Reforge and was VP of Growth at Hubspot. In this episode, he shares a concise summary of Reforge's best growth ideas.
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Brought to you by:
GibsonAI: Your AI Database Engineer
Vanta: Automate compliance, manage risk, and prove trust
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We're covering:
Preview - 00:00:00
Retention is the Core of Growth – 00:02:38
Use Case Map to Define Retention Metric – 00:14:22
Ways to Improve Retention – 00:17:18
Retention as a Growth Strategy – 00:21:29
Evaluating Monetization – 00:24:53
Aligning the Value Metric with Monetization – 00:30:14
Why Funnels Are Dead – 00:34:10
AI Growth Loop – 00:37:06
Why Traditional PDCs Are Becoming Obsolete – 00:47:41
Collapse of the Prototype-Test-Learn Cycle – 00:52:43
Prototyping for PMs – 00:58:25
Measuring AI Products – 01:01:08
Understanding Problems with AI Product Strategy – 01:06:06
Overcoming Burnout and Coming Back Better – 01:15:56
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Where to find Brian:
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Email productgrowthppp at gmail.com to discuss advertising or guest opportunities.
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We have some great episodes coming with Colin Matthews (AI Prototyping Expert), Claire Vo (CPO at LaunchDarkly, Founder at ChatPRD), and Jason Cohen (Founder of WPEngine).
I’m so excited to share them with all of you.